Changed perception on social commerce after facing fraud Thailand 2021

Published by Kankanit Ciba, Dec 10, 2024
According to a survey conducted in 2021, 58 percent of respondents in Thailand stated that experiencing some type of fraud from social commerce purchases would not deter them from shopping through these channels again. The same survey also revealed that product fraud was the most common type of fraud among social commerce orders in Thailand.

Changed perception on social media shopping after experiencing fraud in Thailand in 2021

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Release date

October 2021

Region

Thailand

Survey time period

Q1 to Q2 2021

Number of respondents

25,200 respondents

Special properties

The survey was conducted among 1,600 social shoppers and more than 23,600 iKala business customers or social sellers

Supplementary notes

Original question: "Has/will the fraud you experienced stop you from shopping on social media?"

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Statistics on " Social commerce in Southeast Asia "

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Overview

4

Social media integration

3

Shopping experience

8

Consumer behavior

7

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Topics

Social commerce in Southeast AsiaE-commerce in IndiaE-commerce in the Asia-Pacific regionE-commerce in AustraliaShopping behavior in the Asia-Pacific region
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