Over 60 percent of UK consumers in a 2021 survey thought that fur was cruel, narrowly beating leather from exotic animals to the material that was most often described as cruel. Considerably more respondents found leather from calves cruel, compared to leather from cows.
Share of consumers who would describe clothing materials as cruel in the United Kingdom (UK) 2021
Characteristic
Share of respondents
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Consumers who say they purchase new clothing and accessories
Supplementary notes
Demographics:
Gender: Female (51%), Male (49%)
Age: 18-24 (15%), 25-34 (20%), 35-44 (24%), 45-54 (22%),
55-64 (19%)
Home Region: Scotland (7.8%), North West (11.8%),
North East (4.8%), Yorkshire & Humber (8.8%), East of
England (8.8%), West Midlands (8.8%), East Midlands
(7.8%), Wales (4.8%), Northern Ireland (2.2%), London
(12.8%), South East (12.8%), South West (8.8%)
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The Vegan Society. (August 17, 2021). Share of consumers who would describe clothing materials as cruel in the United Kingdom (UK) 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1318743/cruelty-of-clothing-materials/
The Vegan Society. "Share of consumers who would describe clothing materials as cruel in the United Kingdom (UK) 2021." Chart. August 17, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1318743/cruelty-of-clothing-materials/
The Vegan Society. (2021). Share of consumers who would describe clothing materials as cruel in the United Kingdom (UK) 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1318743/cruelty-of-clothing-materials/
The Vegan Society. "Share of Consumers Who Would Describe Clothing Materials as Cruel in The United Kingdom (Uk) 2021." Statista, Statista Inc., 17 Aug 2021, https://www.statista.com/statistics/1318743/cruelty-of-clothing-materials/
The Vegan Society, Share of consumers who would describe clothing materials as cruel in the United Kingdom (UK) 2021 Statista, https://www.statista.com/statistics/1318743/cruelty-of-clothing-materials/ (last visited August 25, 2024)
Share of consumers who would describe clothing materials as cruel in the United Kingdom (UK) 2021 [Graph], The Vegan Society, August 17, 2021. [Online]. Available: https://www.statista.com/statistics/1318743/cruelty-of-clothing-materials/