Weekly reach of online news brands in Nigeria 2022

Published by
Doris Dokua Sasu,
Aug 30, 2023
In a survey conducted between January and February 2022, BBC News online achieved a reach of 54 percent in terms of its weekly usage in Nigeria. This made it the leading online news brand in Nigeria. Punch online and Pulse.ng followed with a user reach of 45 percent and 42 percent per week, respectively.

Weekly online media reach in Nigeria by leading brand 2022

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Source

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Release date

June 2022

Region

Nigeria

Survey time period

January to February 2022

Age group

18-50 years

Supplementary notes

The source explains that data are based on online news users in Nigeria who are English speaking, more affluent, have attained higher formal education levels, and have higher probabilities to live in cities than the rest of the Nigerian population.
Survey results are not nationally representative.

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