According to a survey conducted in the summer of 2023 among business-to-business (B2B) professionals in the United States, the most effective influencer activity performed by B2B influencers was promotion of content, outlined by 61 percent of respondents. Another 38 percent of B2B marketers saw influencers as effective in the role of brand ambassadors.
Most effective marketing activities performed by business-to-business (B2B) influencers according to B2B professionals in the United States as of August 2023
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MarketingCharts. (December 6, 2023). Most effective marketing activities performed by business-to-business (B2B) influencers according to B2B professionals in the United States as of August 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1318697/top-marketing-activities-b2b-influencers-usa/
MarketingCharts. "Most effective marketing activities performed by business-to-business (B2B) influencers according to B2B professionals in the United States as of August 2023." Chart. December 6, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1318697/top-marketing-activities-b2b-influencers-usa/
MarketingCharts. (2023). Most effective marketing activities performed by business-to-business (B2B) influencers according to B2B professionals in the United States as of August 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1318697/top-marketing-activities-b2b-influencers-usa/
MarketingCharts. "Most Effective Marketing Activities Performed by Business-to-business (B2b) Influencers According to B2b Professionals in The United States as of August 2023." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/1318697/top-marketing-activities-b2b-influencers-usa/
MarketingCharts, Most effective marketing activities performed by business-to-business (B2B) influencers according to B2B professionals in the United States as of August 2023 Statista, https://www.statista.com/statistics/1318697/top-marketing-activities-b2b-influencers-usa/ (last visited December 21, 2024)
Most effective marketing activities performed by business-to-business (B2B) influencers according to B2B professionals in the United States as of August 2023 [Graph], MarketingCharts, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/1318697/top-marketing-activities-b2b-influencers-usa/
