In 2020, nearly a third of Chinese consumers who bought toys via live commerce did so on Douyin, also known as Tik Tok overseas. More than 80 percent of China's live commerce market for toys is dominated by three major players.
Breakdown of toy sales value on live streaming platforms in China in 2021, by platform
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Website (china-toy-expo.com). (April 13, 2021). Breakdown of toy sales value on live streaming platforms in China in 2021, by platform [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1318651/china-live-streaming-sales-share-of-toys-by-platform/
Website (china-toy-expo.com). "Breakdown of toy sales value on live streaming platforms in China in 2021, by platform." Chart. April 13, 2021. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1318651/china-live-streaming-sales-share-of-toys-by-platform/
Website (china-toy-expo.com). (2021). Breakdown of toy sales value on live streaming platforms in China in 2021, by platform. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1318651/china-live-streaming-sales-share-of-toys-by-platform/
Website (china-toy-expo.com). "Breakdown of Toy Sales Value on Live Streaming Platforms in China in 2021, by Platform." Statista, Statista Inc., 13 Apr 2021, https://www.statista.com/statistics/1318651/china-live-streaming-sales-share-of-toys-by-platform/
Website (china-toy-expo.com), Breakdown of toy sales value on live streaming platforms in China in 2021, by platform Statista, https://www.statista.com/statistics/1318651/china-live-streaming-sales-share-of-toys-by-platform/ (last visited January 07, 2025)
Breakdown of toy sales value on live streaming platforms in China in 2021, by platform [Graph], Website (china-toy-expo.com), April 13, 2021. [Online]. Available: https://www.statista.com/statistics/1318651/china-live-streaming-sales-share-of-toys-by-platform/
