The role of salespeople still matters in the business-to-business (B2B) environment. According to a 2024 survey, 14 percent of professionals working in the Nordics' B2B companies believed digital sales could hardly replace personal sales, hindering B2B digital sales activities. Another 12 percent of respondents stated that it is challenging to integrate with the existing backend systems.
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Everything on "B2B e-commerce in Europe" in one document: edited and divided into chapters, including detailed references.
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Overview
United Kingdom
Italy and Germany
Nordics
France and Benelux
Other EU countries
Trends
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