Main challenges in launching B2B digital commerce in the Nordics 2024

Published by
L. Yltävä,
Dec 17, 2024

The role of salespeople still matters in the business-to-business (B2B) environment. According to a 2024 survey, 14 percent of professionals working in the Nordics' B2B companies believed digital sales could hardly replace personal sales, hindering B2B digital sales activities. Another 12 percent of respondents stated that it is challenging to integrate with the existing backend systems.

Main challenges in launching business-to-business (B2B) digital commerce in the Nordics in 2024

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Release date

2024

Region

Denmark, Finland, Norway, Sweden

Survey time period

January 2024

Special properties

decision makers at B2B companies not selling through digital channels

Supplementary notes

The question was phrased by the source as follows: "What do you consider the biggest challenges of B2B digital commerce?"

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Overview

4

United Kingdom

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Italy and Germany

5

Nordics

7

France and Benelux

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Other EU countries

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Trends

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