Instagram's potential advertising reach in Israel 2024

Instagram's potential advertising reach in Israel corresponded to just over 48 percent of the country's population as of early 2024. Considering the population aged 18 years and older, the share of users that marketers could reach with ads on the social media platform stood at roughly 68 percent, while the potential advertising reach for internet users amounted to 52.3 percent. Instagram is one of the well-known social networks. However, according to estimates, the number of Instagram users in Israel will decrease to 2.29 million in 2027.

Instagram still gains popularity among youth

Like other social networks, Instagram is very popular among young people in Israel. As of October 2022, most Instagram users in the country were aged 25-34 years. This age group constituted 30.4 percent of the total users. Instagram is also most used among individuals between the ages of 18 and 24. Overal, In terms of gender, more than half of the Instagram users were women, constituting over 52.5 percent.

The phenomenon of Instagram influencers

In recent years, many Instagram influencers in Israel have come from different backgrounds. They could be models, actors, athletes, writers, or have expertise in a particular field. They also usually advertise products or promote content, sometimes getting paid for it by various companies. In 2022, the most popular influencers on Instagram in Israel were Digital Art and Bar Rafael, and famous Israeli models such as Rotem Sela and Neta Alchimister.