According to a recent survey conducted among retail CMOs in North America, France, Germany, and the United Kingdom, 12.5 percent of marketing budgets in the industry were spent on social marketing in 2021. The same share was devoted to website marketing according to retail marketing professionals.
Allocation of marketing budgets to selected digital channels according to retail CMOs worldwide in 2021
Characteristic
Share of budgets
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Gartner. (July 29, 2021). Allocation of marketing budgets to selected digital channels according to retail CMOs worldwide in 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1318574/allocation-of-retail-digital-marketing-budgets-worldwide-by-channel/
Gartner. "Allocation of marketing budgets to selected digital channels according to retail CMOs worldwide in 2021." Chart. July 29, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1318574/allocation-of-retail-digital-marketing-budgets-worldwide-by-channel/
Gartner. (2021). Allocation of marketing budgets to selected digital channels according to retail CMOs worldwide in 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1318574/allocation-of-retail-digital-marketing-budgets-worldwide-by-channel/
Gartner. "Allocation of Marketing Budgets to Selected Digital Channels According to Retail Cmos Worldwide in 2021." Statista, Statista Inc., 29 Jul 2021, https://www.statista.com/statistics/1318574/allocation-of-retail-digital-marketing-budgets-worldwide-by-channel/
Gartner, Allocation of marketing budgets to selected digital channels according to retail CMOs worldwide in 2021 Statista, https://www.statista.com/statistics/1318574/allocation-of-retail-digital-marketing-budgets-worldwide-by-channel/ (last visited August 24, 2024)
Allocation of marketing budgets to selected digital channels according to retail CMOs worldwide in 2021 [Graph], Gartner, July 29, 2021. [Online]. Available: https://www.statista.com/statistics/1318574/allocation-of-retail-digital-marketing-budgets-worldwide-by-channel/