According to a recent survey conducted among retail CMOs in North America, France, Germany, and the United Kingdom, 12.5 percent of marketing budgets in the industry were spent on social marketing in 2021. The same share was devoted to website marketing according to retail marketing professionals.
Allocation of marketing budgets to selected digital channels according to retail CMOs worldwide in 2021
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Gartner. (July 29, 2021). Allocation of marketing budgets to selected digital channels according to retail CMOs worldwide in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1318574/allocation-of-retail-digital-marketing-budgets-worldwide-by-channel/
Gartner. "Allocation of marketing budgets to selected digital channels according to retail CMOs worldwide in 2021." Chart. July 29, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1318574/allocation-of-retail-digital-marketing-budgets-worldwide-by-channel/
Gartner. (2021). Allocation of marketing budgets to selected digital channels according to retail CMOs worldwide in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1318574/allocation-of-retail-digital-marketing-budgets-worldwide-by-channel/
Gartner. "Allocation of Marketing Budgets to Selected Digital Channels According to Retail Cmos Worldwide in 2021." Statista, Statista Inc., 29 Jul 2021, https://www.statista.com/statistics/1318574/allocation-of-retail-digital-marketing-budgets-worldwide-by-channel/
Gartner, Allocation of marketing budgets to selected digital channels according to retail CMOs worldwide in 2021 Statista, https://www.statista.com/statistics/1318574/allocation-of-retail-digital-marketing-budgets-worldwide-by-channel/ (last visited December 22, 2024)
Allocation of marketing budgets to selected digital channels according to retail CMOs worldwide in 2021 [Graph], Gartner, July 29, 2021. [Online]. Available: https://www.statista.com/statistics/1318574/allocation-of-retail-digital-marketing-budgets-worldwide-by-channel/
