As of February 2025, Singapore had the highest X (formerly Twitter) ad reach in the Asia-Pacific region, with ads on the platform having a reach rate of approximately 260 percent among the population aged 18 years and over. In China, where X is officially blocked, the company reported an ad reach rate of 0.5 percent, with around 10 million people reached.
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Everything on "Advertising in the Asia-Pacific region" in one document: edited and divided into chapters, including detailed references.
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Overview
Ad spend
Traditional advertising
Digital advertising
Social media advertising
Social media platforms ad reach
Leading agencies
Consumer perspective
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