As of January 2024, Singapore had the highest X (formerly Twitter) ad reach in the Asia-Pacific region, with ads on the platform having a reach rate of approximately 110 percent among the population aged 18 years and over. In China, where X is officially blocked, the company reported an ad reach rate of almost one percent, with around 10 million people reached.
X (formerly Twitter) advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory
* Despite being blocked in China, X ads reached about ten million people in the country, according to the company's reporting tools.
The source states the following: Reach figures may not represent unique individuals, or match the total active user base. Values comparing reach with population and internet users may exceed 100 percent due to user age misstatements, duplicate and fake accounts, differing research dates, accounts that do not represent human individuals, and changes in resident populations. Figures use the midpoint of published ranges.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal, & We Are Social, & Meltwater. (January 31, 2024). X (formerly Twitter) advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1318543/apac-twitter-ad-reach-rate-by-country/
DataReportal, und We Are Social, und Meltwater. "X (formerly Twitter) advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory." Chart. January 31, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1318543/apac-twitter-ad-reach-rate-by-country/
DataReportal, We Are Social, Meltwater. (2024). X (formerly Twitter) advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1318543/apac-twitter-ad-reach-rate-by-country/
DataReportal, and We Are Social, and Meltwater. "X (Formerly Twitter) Advertising Reach Rate in The Asia-pacific Region as of January 2024, by Country or Territory." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1318543/apac-twitter-ad-reach-rate-by-country/
DataReportal & We Are Social & Meltwater, X (formerly Twitter) advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory Statista, https://www.statista.com/statistics/1318543/apac-twitter-ad-reach-rate-by-country/ (last visited November 21, 2024)
X (formerly Twitter) advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory [Graph], DataReportal, & We Are Social, & Meltwater, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1318543/apac-twitter-ad-reach-rate-by-country/
