UK consumers' perceptions of clothing materials in 2021

Published by P. Smith, Sep 21, 2023
Consumers in the UK found leather from calves to be one of the least ethical animal-based clothing material, according to a 2021 survey, with only 6.2 percent of respondents believing it to be ethical. Fur was the material deemed to be the least ethical and sustainable. Roughly two fifths of respondents thought that a plant-based alternative to leather could be described as sustainable.

Consumer perceptions of clothing materials as ethical and sustainable in the United Kingdom (UK) 2021

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Release date

August 2021

Region

United Kingdom

Survey time period

May 2021

Number of respondents

1,000 respondents

Age group

18-64 years

Special properties

Consumers who say they purchase new clothing and accessories

Supplementary notes

The source asked respondents to select the materials and processes in which they would expect to find products from animals.
Respondents could select more than one option.
Demographics:
Gender: Female (51%), Male (49%) Age: 18-24 (15%), 25-34 (20%), 35-44 (24%), 45-54 (22%), 55-64 (19%)
Home Region: Scotland (7.8%), North West (11.8%), North East (4.8%), Yorkshire & Humber (8.8%), East of England (8.8%), West Midlands (8.8%), East Midlands (7.8%), Wales (4.8%), Northern Ireland (2.2%), London (12.8%), South East (12.8%), South West (8.8%)

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