Consumers in the UK found leather from calves to be one of the least ethical animal-based clothing material, according to a 2021 survey, with only 6.2 percent of respondents believing it to be ethical. Fur was the material deemed to be the least ethical and sustainable. Roughly two fifths of respondents thought that a plant-based alternative to leather could be described as sustainable.
Consumer perceptions of clothing materials as ethical and sustainable in the United Kingdom (UK) 2021
Characteristic
Ethical
Sustainable
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Consumers who say they purchase new clothing and accessories
Supplementary notes
The source asked respondents to select the materials and processes in which they would expect to find products from animals.
Respondents could select more than one option.
Demographics:
Gender: Female (51%), Male (49%)
Age: 18-24 (15%), 25-34 (20%), 35-44 (24%), 45-54 (22%),
55-64 (19%)
Home Region: Scotland (7.8%), North West (11.8%),
North East (4.8%), Yorkshire & Humber (8.8%), East of
England (8.8%), West Midlands (8.8%), East Midlands
(7.8%), Wales (4.8%), Northern Ireland (2.2%), London
(12.8%), South East (12.8%), South West (8.8%)
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The Vegan Society. (August 17, 2021). Consumer perceptions of clothing materials as ethical and sustainable in the United Kingdom (UK) 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1318525/consumer-perception-clothing-materials/
The Vegan Society. "Consumer perceptions of clothing materials as ethical and sustainable in the United Kingdom (UK) 2021." Chart. August 17, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1318525/consumer-perception-clothing-materials/
The Vegan Society. (2021). Consumer perceptions of clothing materials as ethical and sustainable in the United Kingdom (UK) 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1318525/consumer-perception-clothing-materials/
The Vegan Society. "Consumer Perceptions of Clothing Materials as Ethical and Sustainable in The United Kingdom (Uk) 2021." Statista, Statista Inc., 17 Aug 2021, https://www.statista.com/statistics/1318525/consumer-perception-clothing-materials/
The Vegan Society, Consumer perceptions of clothing materials as ethical and sustainable in the United Kingdom (UK) 2021 Statista, https://www.statista.com/statistics/1318525/consumer-perception-clothing-materials/ (last visited August 25, 2024)
Consumer perceptions of clothing materials as ethical and sustainable in the United Kingdom (UK) 2021 [Graph], The Vegan Society, August 17, 2021. [Online]. Available: https://www.statista.com/statistics/1318525/consumer-perception-clothing-materials/