During a September 2021 survey carried out marketers from the United States, it was found that gaining access to retailer's first-party data was the main reason why they wanted to work with retail media networks. Building a stronger relationship with the retailer and understanding their shoppers were also important reasons for cooperation, indicated by half of the respondents.
Leading motivations of marketers to work with retail media networks in the United States as of September 2021
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eMarketer. (October 11, 2021). Leading motivations of marketers to work with retail media networks in the United States as of September 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1318402/marketer-motives-work-retail-media-networks-us/
eMarketer. "Leading motivations of marketers to work with retail media networks in the United States as of September 2021." Chart. October 11, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1318402/marketer-motives-work-retail-media-networks-us/
eMarketer. (2021). Leading motivations of marketers to work with retail media networks in the United States as of September 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1318402/marketer-motives-work-retail-media-networks-us/
eMarketer. "Leading Motivations of Marketers to Work with Retail Media Networks in The United States as of September 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1318402/marketer-motives-work-retail-media-networks-us/
eMarketer, Leading motivations of marketers to work with retail media networks in the United States as of September 2021 Statista, https://www.statista.com/statistics/1318402/marketer-motives-work-retail-media-networks-us/ (last visited December 21, 2024)
Leading motivations of marketers to work with retail media networks in the United States as of September 2021 [Graph], eMarketer, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1318402/marketer-motives-work-retail-media-networks-us/
