Largest programmatic markets in Western Europe 2024

Published by Statista Research Department, Jul 2, 2024
The Western European country with the highest spending on programmatic advertising in 2024 was the United Kingdom, with an expenditure of roughly 42 billion U.S. dollars. Germany was ranked second, with estimated spending of 12.4 billion U.S. dollars.

Leading programmatic advertising markets in Western Europe in 2024, by spending (in billion U.S. dollars)

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Release date

March 2024

Region

Europe

Survey time period

March 2024

Special properties

forecast

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Statistics on " Programmatic advertising in the United States "

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Overview

8

Display & video

7

Connected TV

8

Digital out-of-home

8

Marketer insights

8

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Topics

Programmatic advertising in EuropeProgrammatic advertising in the UKProgrammatic advertising worldwideDigital advertising in EuropeProgrammatic advertising in the United States
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