The Western European country with the highest spending on programmatic advertising in 2024 was the United Kingdom, with an expenditure of roughly 42 billion U.S. dollars. Germany was ranked second, with estimated spending of 12.4 billion U.S. dollars.
Leading programmatic advertising markets in Western Europe in 2024, by spending
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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Statista. (March 5, 2024). Leading programmatic advertising markets in Western Europe in 2024, by spending (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1318401/programmatic-ad-spend-western-europe/
Statista. "Leading programmatic advertising markets in Western Europe in 2024, by spending (in billion U.S. dollars)." Chart. March 5, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1318401/programmatic-ad-spend-western-europe/
Statista. (2024). Leading programmatic advertising markets in Western Europe in 2024, by spending (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1318401/programmatic-ad-spend-western-europe/
Statista. "Leading Programmatic Advertising Markets in Western Europe in 2024, by Spending (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1318401/programmatic-ad-spend-western-europe/
Statista, Leading programmatic advertising markets in Western Europe in 2024, by spending (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1318401/programmatic-ad-spend-western-europe/ (last visited July 22, 2024)
Leading programmatic advertising markets in Western Europe in 2024, by spending (in billion U.S. dollars) [Graph], Statista, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1318401/programmatic-ad-spend-western-europe/