In 2022, just over 80 percent of consumers in the United Kingdom (UK) stated they would be willing to pay at least ten percent more for products if the items in question were considered sustainable. At nearly 90 percent, UK millennials were most keen to pay more for sustainability, while the same was only true for about three-quarters of Generation X consumers.
Willingness of consumers to spend more on sustainable products in the United Kingdom (UK) in 2022, by generation
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First Insight. (April 1, 2022). Willingness of consumers to spend more on sustainable products in the United Kingdom (UK) in 2022, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1318317/willingness-to-spend-more-on-sustainability-by-generation/
First Insight. "Willingness of consumers to spend more on sustainable products in the United Kingdom (UK) in 2022, by generation." Chart. April 1, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1318317/willingness-to-spend-more-on-sustainability-by-generation/
First Insight. (2022). Willingness of consumers to spend more on sustainable products in the United Kingdom (UK) in 2022, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1318317/willingness-to-spend-more-on-sustainability-by-generation/
First Insight. "Willingness of Consumers to Spend More on Sustainable Products in The United Kingdom (Uk) in 2022, by Generation." Statista, Statista Inc., 1 Apr 2022, https://www.statista.com/statistics/1318317/willingness-to-spend-more-on-sustainability-by-generation/
First Insight, Willingness of consumers to spend more on sustainable products in the United Kingdom (UK) in 2022, by generation Statista, https://www.statista.com/statistics/1318317/willingness-to-spend-more-on-sustainability-by-generation/ (last visited December 21, 2024)
Willingness of consumers to spend more on sustainable products in the United Kingdom (UK) in 2022, by generation [Graph], First Insight, April 1, 2022. [Online]. Available: https://www.statista.com/statistics/1318317/willingness-to-spend-more-on-sustainability-by-generation/
