According to a survey conducted among consumers identifying as LGBTQ+ in the United States during the first quarter of 2021, 38 percent of respondents said they discovered brands through ads on social media, while 24 percent said they did so through posts on social media.
Sources of brand discovery for LGBTQ+ consumers in the United States during the 1st quarter of 2021
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GWI. (June 14, 2021). Sources of brand discovery for LGBTQ+ consumers in the United States during the 1st quarter of 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1318242/sources-of-brand-discovery-lgbtq-consumers-us/
GWI. "Sources of brand discovery for LGBTQ+ consumers in the United States during the 1st quarter of 2021." Chart. June 14, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1318242/sources-of-brand-discovery-lgbtq-consumers-us/
GWI. (2021). Sources of brand discovery for LGBTQ+ consumers in the United States during the 1st quarter of 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1318242/sources-of-brand-discovery-lgbtq-consumers-us/
GWI. "Sources of Brand Discovery for Lgbtq+ Consumers in The United States during The 1st Quarter of 2021." Statista, Statista Inc., 14 Jun 2021, https://www.statista.com/statistics/1318242/sources-of-brand-discovery-lgbtq-consumers-us/
GWI, Sources of brand discovery for LGBTQ+ consumers in the United States during the 1st quarter of 2021 Statista, https://www.statista.com/statistics/1318242/sources-of-brand-discovery-lgbtq-consumers-us/ (last visited October 02, 2024)
Sources of brand discovery for LGBTQ+ consumers in the United States during the 1st quarter of 2021 [Graph], GWI, June 14, 2021. [Online]. Available: https://www.statista.com/statistics/1318242/sources-of-brand-discovery-lgbtq-consumers-us/