During a 2022 survey, 60 percent of responding digital video advertising buyers stated that reaching audiences at scale was a reason they invested in this type of advertising; 54 percent said they bought digital video ads to expand the reach of their TV campaigns.
Objectives of digital video advertising according to advertising professionals in Europe as of February 2022
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Share of respondents
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Offremedia. (March 18, 2022). Objectives of digital video advertising according to advertising professionals in Europe as of February 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1318206/europe-digital-video-advertising-objectives/
Offremedia. "Objectives of digital video advertising according to advertising professionals in Europe as of February 2022." Chart. March 18, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1318206/europe-digital-video-advertising-objectives/
Offremedia. (2022). Objectives of digital video advertising according to advertising professionals in Europe as of February 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1318206/europe-digital-video-advertising-objectives/
Offremedia. "Objectives of Digital Video Advertising According to Advertising Professionals in Europe as of February 2022." Statista, Statista Inc., 18 Mar 2022, https://www.statista.com/statistics/1318206/europe-digital-video-advertising-objectives/
Offremedia, Objectives of digital video advertising according to advertising professionals in Europe as of February 2022 Statista, https://www.statista.com/statistics/1318206/europe-digital-video-advertising-objectives/ (last visited August 24, 2024)
Objectives of digital video advertising according to advertising professionals in Europe as of February 2022 [Graph], Offremedia, March 18, 2022. [Online]. Available: https://www.statista.com/statistics/1318206/europe-digital-video-advertising-objectives/