LEGO's brand penetration in China's building blocks toy market 2011-2021

Published by
Xin Ou,
Jun 18, 2024
In 2021, LEGO group, the largest toy company in the world, took up around 43.6 percent of the construction toy market in China, growing from 42.3 percent in the past year. LEGO expanded rapidly in China in the past years. By the end of 2021, the company owned 340 retail branded stores in China.

Share of LEGO group in China's construction toy market from 2011 to 2021

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Release date

August 2022

Region

China

Survey time period

2011 to 2021

Supplementary notes

Figures for earlier years were taken from previous reports.

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