As of February 2025, Singapore had the highest LinkedIn ad reach in the Asia-Pacific region, at 95.8 percent of the adult population. Australia followed with an ad reach rate of around 80.5 percent. In comparison, LinkedIn advertising in Japan had a reach rate of around 4.6 percent that year.
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Everything on "Digital advertising in the Asia-Pacific region" in one document: edited and divided into chapters, including detailed references.
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Overview
Market segments
Ad spend and ad spend waste
Ad reach
Consumer preferences
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