In 2022, one of the leading reasons why consumers in the United States and the United Kingdom preferred sustainable brands had to do with their inclination to create a more eco-friendly environment/climate. About 30 percent of surveyed U.S. and UK shoppers found this to be important. In terms of differences between the two groups, consumers in the UK valued the reduction of production waste and their carbon footprint more, while U.S. consumers appreciated brands aligning with their own values the most.
Leading reasons why consumers prefer sustainable brands in the United States and United Kingdom (UK) in 2022
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Leading reasons why consumers prefer sustainable brands in the United States and United Kingdom (UK) in 2022
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* This figure refers to the number of UK respondents. The number of U.S. respondents was not provided by the source.
The survey was conducted on online panels that balanced gender, generations, and geography.
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First Insight. (April 1, 2022). Leading reasons why consumers prefer sustainable brands in the United States and United Kingdom (UK) in 2022 [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1318133/consumers-reasons-for-preferring-sustainable-brands/
First Insight. "Leading reasons why consumers prefer sustainable brands in the United States and United Kingdom (UK) in 2022." Chart. April 1, 2022. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1318133/consumers-reasons-for-preferring-sustainable-brands/
First Insight. (2022). Leading reasons why consumers prefer sustainable brands in the United States and United Kingdom (UK) in 2022. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1318133/consumers-reasons-for-preferring-sustainable-brands/
First Insight. "Leading Reasons Why Consumers Prefer Sustainable Brands in The United States and United Kingdom (Uk) in 2022." Statista, Statista Inc., 1 Apr 2022, https://www.statista.com/statistics/1318133/consumers-reasons-for-preferring-sustainable-brands/
First Insight, Leading reasons why consumers prefer sustainable brands in the United States and United Kingdom (UK) in 2022 Statista, https://www.statista.com/statistics/1318133/consumers-reasons-for-preferring-sustainable-brands/ (last visited April 02, 2025)
Leading reasons why consumers prefer sustainable brands in the United States and United Kingdom (UK) in 2022 [Graph], First Insight, April 1, 2022. [Online]. Available: https://www.statista.com/statistics/1318133/consumers-reasons-for-preferring-sustainable-brands/
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