Video formats with largest ROI according to marketers worldwide 2022

Published by Statista Research Department, Dec 10, 2024
According to a survey conducted among video marketers worldwide and released in June 2022, 39 percent of respondents said short-form videos were the video formats with then highest return on investment (ROI). This was followed by 16 percent of respondents saying long-form videos had the highest ROI, while 11 percent of respondents cited videographics.

Video formats with largest return on investment (ROI) according to marketers worldwide as of June 2022

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Release date

June 2022

Region

Worldwide

Survey time period

as of June 28, 2022

Number of respondents

500 respondents

Supplementary notes

Date of survey not provided by source. Period provided is date of publication.

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Statistics on " Video advertising and marketing worldwide "

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Overview

6

Usage & budgets

4

Connected TV (CTV) advertising

4

Free ad-supported streaming TV (FAST) advertising

4

Social video advertising

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Audience and consumption

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Topics

Short video apps in ChinaSocial media in ChinaOnline videos in ChinaMobile apps in ChinaTikTok
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