According to a survey conducted among video marketers worldwide and released in December 2024, 71 percent of respondents said short-form videos were the video formats with then highest return on investment (ROI). This was followed by 22 percent of respondents saying long-form videos had the highest ROI, while six percent of respondents cited live videos.
Video formats with largest return on investment (ROI) according to marketers worldwide as of December 2024
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Video formats with largest return on investment (ROI) according to marketers worldwide as of December 2024
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
HubSpot. (December 11, 2024). Video formats with largest return on investment (ROI) according to marketers worldwide as of December 2024 [Graph]. In Statista. Retrieved April 23, 2025, from https://www.statista.com/statistics/1318076/video-formats-highest-return-on-investment/
HubSpot. "Video formats with largest return on investment (ROI) according to marketers worldwide as of December 2024 ." Chart. December 11, 2024. Statista. Accessed April 23, 2025. https://www.statista.com/statistics/1318076/video-formats-highest-return-on-investment/
HubSpot. (2024). Video formats with largest return on investment (ROI) according to marketers worldwide as of December 2024 . Statista. Statista Inc.. Accessed: April 23, 2025. https://www.statista.com/statistics/1318076/video-formats-highest-return-on-investment/
HubSpot. "Video Formats with Largest Return on Investment (Roi) According to Marketers Worldwide as of December 2024 ." Statista, Statista Inc., 11 Dec 2024, https://www.statista.com/statistics/1318076/video-formats-highest-return-on-investment/
HubSpot, Video formats with largest return on investment (ROI) according to marketers worldwide as of December 2024 Statista, https://www.statista.com/statistics/1318076/video-formats-highest-return-on-investment/ (last visited April 23, 2025)
Video formats with largest return on investment (ROI) according to marketers worldwide as of December 2024 [Graph], HubSpot, December 11, 2024. [Online]. Available: https://www.statista.com/statistics/1318076/video-formats-highest-return-on-investment/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
