As of January 2024, Malaysia had the highest TikTok ad reach in the Asia-Pacific region, around 114 percent. Vietnam followed with an ad reach rate of almost 93 percent. In contrast, TikTok advertising in South Korea had a reach of 15.6 percent among the population aged 18 years and over.
TikTok advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory
The source states the following: Does not include Douyin data. Data are not available for all locations; figures based on midpoints of available data only. Reach may not represent unique individuals or match the total active user base. Values may exceed 100 percent due to user age misstatements, duplicate and fake accounts, differing research dates, and changes in resident populations.
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DataReportal, & We Are Social, & Meltwater. (January 31, 2024). TikTok advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1318073/apac-tiktok-ad-reach-rate-by-country/
DataReportal, und We Are Social, und Meltwater. "TikTok advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory." Chart. January 31, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1318073/apac-tiktok-ad-reach-rate-by-country/
DataReportal, We Are Social, Meltwater. (2024). TikTok advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1318073/apac-tiktok-ad-reach-rate-by-country/
DataReportal, and We Are Social, and Meltwater. "Tiktok Advertising Reach Rate in The Asia-pacific Region as of January 2024, by Country or Territory." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1318073/apac-tiktok-ad-reach-rate-by-country/
DataReportal & We Are Social & Meltwater, TikTok advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory Statista, https://www.statista.com/statistics/1318073/apac-tiktok-ad-reach-rate-by-country/ (last visited December 22, 2024)
TikTok advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory [Graph], DataReportal, & We Are Social, & Meltwater, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1318073/apac-tiktok-ad-reach-rate-by-country/
