During a 2021 survey, 22 percent of responding consumers from Ireland stated they always took action because of recommendations from friends (word of mouth) they received. Another 68 percent sometimes took action on such recommendations.
Share of consumers who took action because of advertising in Ireland in 2021, by medium
Original question: "To what extent do you take action because of the following forms of advertising?" The source does not provide survey methodology.
The source does not provide any information regarding percentage points exceeding or falling below 100 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Radiocentre Ireland. (June 17, 2022). Share of consumers who took action because of advertising in Ireland in 2021, by medium [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1318058/adverting-action-ireland/
Radiocentre Ireland. "Share of consumers who took action because of advertising in Ireland in 2021, by medium." Chart. June 17, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1318058/adverting-action-ireland/
Radiocentre Ireland. (2022). Share of consumers who took action because of advertising in Ireland in 2021, by medium. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1318058/adverting-action-ireland/
Radiocentre Ireland. "Share of Consumers Who Took Action Because of Advertising in Ireland in 2021, by Medium." Statista, Statista Inc., 17 Jun 2022, https://www.statista.com/statistics/1318058/adverting-action-ireland/
Radiocentre Ireland, Share of consumers who took action because of advertising in Ireland in 2021, by medium Statista, https://www.statista.com/statistics/1318058/adverting-action-ireland/ (last visited December 04, 2024)
Share of consumers who took action because of advertising in Ireland in 2021, by medium [Graph], Radiocentre Ireland, June 17, 2022. [Online]. Available: https://www.statista.com/statistics/1318058/adverting-action-ireland/
