During a 2021 survey, 22 percent of responding consumers from Ireland stated they always took action because of recommendations from friends (word of mouth) they received. Another 68 percent sometimes took action on such recommendations.
Share of consumers who took action because of advertising in Ireland in 2021, by medium
Characteristic
Always take action
Sometimes taken action
Never take action
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Original question: "To what extent do you take action because of the following forms of advertising?" The source does not provide survey methodology.
The source does not provide any information regarding percentage points exceeding or falling below 100 percent.
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Radiocentre Ireland. (June 17, 2022). Share of consumers who took action because of advertising in Ireland in 2021, by medium [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1318058/adverting-action-ireland/
Radiocentre Ireland. "Share of consumers who took action because of advertising in Ireland in 2021, by medium." Chart. June 17, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1318058/adverting-action-ireland/
Radiocentre Ireland. (2022). Share of consumers who took action because of advertising in Ireland in 2021, by medium. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1318058/adverting-action-ireland/
Radiocentre Ireland. "Share of Consumers Who Took Action Because of Advertising in Ireland in 2021, by Medium." Statista, Statista Inc., 17 Jun 2022, https://www.statista.com/statistics/1318058/adverting-action-ireland/
Radiocentre Ireland, Share of consumers who took action because of advertising in Ireland in 2021, by medium Statista, https://www.statista.com/statistics/1318058/adverting-action-ireland/ (last visited July 22, 2024)
Share of consumers who took action because of advertising in Ireland in 2021, by medium [Graph], Radiocentre Ireland, June 17, 2022. [Online]. Available: https://www.statista.com/statistics/1318058/adverting-action-ireland/