In 2021, recommendations from friends (word of mouth) were the most trusted advertising form in Ireland. During a survey, 36 percent of respondents said they completely trusted this type of ad. Radio advertising and TV advertising followed, completely trusted by 15 percent and 12 percent of respondents, respectively.
Level of consumer trust in advertising in Ireland in 2021
Original question: "To what extent do you trust the following forms of advertising?" The source does not provide survey methodology. The source does not provide figures for "Do not trust at all" for "Recommendations from friends" and "Ads on radio."
Missing percentage points to 100 percent are probably due to rounding.
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Radiocentre Ireland. (June 17, 2022). Level of consumer trust in advertising in Ireland in 2021 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1318049/trust-advertising-ireland/
Radiocentre Ireland. "Level of consumer trust in advertising in Ireland in 2021." Chart. June 17, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1318049/trust-advertising-ireland/
Radiocentre Ireland. (2022). Level of consumer trust in advertising in Ireland in 2021. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1318049/trust-advertising-ireland/
Radiocentre Ireland. "Level of Consumer Trust in Advertising in Ireland in 2021." Statista, Statista Inc., 17 Jun 2022, https://www.statista.com/statistics/1318049/trust-advertising-ireland/
Radiocentre Ireland, Level of consumer trust in advertising in Ireland in 2021 Statista, https://www.statista.com/statistics/1318049/trust-advertising-ireland/ (last visited December 04, 2024)
Level of consumer trust in advertising in Ireland in 2021 [Graph], Radiocentre Ireland, June 17, 2022. [Online]. Available: https://www.statista.com/statistics/1318049/trust-advertising-ireland/
