Trust in advertising in Ireland 2021

Published by
J. G. Navarro,
Oct 6, 2023
In 2021, recommendations from friends (word of mouth) were the most trusted advertising form in Ireland. During a survey, 36 percent of respondents said they completely trusted this type of ad. Radio advertising and TV advertising followed, completely trusted by 15 percent and 12 percent of respondents, respectively.

Level of consumer trust in advertising in Ireland in 2021

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Sources

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Release date

June 2022

Region

Ireland

Survey time period

2021

Supplementary notes

Original question: "To what extent do you trust the following forms of advertising?"
The source does not provide survey methodology.
The source does not provide figures for "Do not trust at all" for "Recommendations from friends" and "Ads on radio."
Missing percentage points to 100 percent are probably due to rounding.

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