The total ad spend waste caused by ad fraud in the Asia-Pacific region in 2022 amounted to an estimated 75 billion U.S. dollars. The cost of ad fraud in the region has continuously increased throughout the examined period, having stood at around 33 billion dollars in 2018.
In the first quarter of 2022, retail was the industry with the highest ad spend waste in APAC.
Wasted ad spend caused by digital ad fraud in the Asia-Pacific region from 2018 to 2022
(in billion U.S. dollars)
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Business of Apps. (June 27, 2022). Wasted ad spend caused by digital ad fraud in the Asia-Pacific region from 2018 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1318034/apac-cost-of-ad-fraud/
Business of Apps. "Wasted ad spend caused by digital ad fraud in the Asia-Pacific region from 2018 to 2022 (in billion U.S. dollars)." Chart. June 27, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1318034/apac-cost-of-ad-fraud/
Business of Apps. (2022). Wasted ad spend caused by digital ad fraud in the Asia-Pacific region from 2018 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1318034/apac-cost-of-ad-fraud/
Business of Apps. "Wasted Ad Spend Caused by Digital Ad Fraud in The Asia-pacific Region from 2018 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Jun 2022, https://www.statista.com/statistics/1318034/apac-cost-of-ad-fraud/
Business of Apps, Wasted ad spend caused by digital ad fraud in the Asia-Pacific region from 2018 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1318034/apac-cost-of-ad-fraud/ (last visited October 31, 2024)
Wasted ad spend caused by digital ad fraud in the Asia-Pacific region from 2018 to 2022 (in billion U.S. dollars) [Graph], Business of Apps, June 27, 2022. [Online]. Available: https://www.statista.com/statistics/1318034/apac-cost-of-ad-fraud/
