Russia's advertising revenue occupied 0.52 percent of the country's gross domestic product (GDP) in 2021. The share increased up from 0.44 percent in the previous year. In 2022, the indicator was expected to decrease significantly, down to 0.35 percent of GDP, as a consequence of the Russia-Ukraine war and its economic impact. In total, Russia's ad spend was forecast to lose 38 percent in that year.
Share of advertising revenue in gross domestic product (GDP) of Russia from 2019 to 2024
Characteristic
Ad spend growth
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Group4Media. (June 23, 2022). Share of advertising revenue in gross domestic product (GDP) of Russia from 2019 to 2024 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1317862/ad-revenue-as-a-gdp-share-russia/
Group4Media. "Share of advertising revenue in gross domestic product (GDP) of Russia from 2019 to 2024." Chart. June 23, 2022. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1317862/ad-revenue-as-a-gdp-share-russia/
Group4Media. (2022). Share of advertising revenue in gross domestic product (GDP) of Russia from 2019 to 2024. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1317862/ad-revenue-as-a-gdp-share-russia/
Group4Media. "Share of Advertising Revenue in Gross Domestic Product (Gdp) of Russia from 2019 to 2024." Statista, Statista Inc., 23 Jun 2022, https://www.statista.com/statistics/1317862/ad-revenue-as-a-gdp-share-russia/
Group4Media, Share of advertising revenue in gross domestic product (GDP) of Russia from 2019 to 2024 Statista, https://www.statista.com/statistics/1317862/ad-revenue-as-a-gdp-share-russia/ (last visited July 03, 2024)
Share of advertising revenue in gross domestic product (GDP) of Russia from 2019 to 2024 [Graph], Group4Media, June 23, 2022. [Online]. Available: https://www.statista.com/statistics/1317862/ad-revenue-as-a-gdp-share-russia/