During a 2021 survey carried out among brand and agency executives from the United States, it was found that conversions were the metric used most often to measure the success of programmatic advertising campaigns. Clicks ranked second, followed by return on advertising spending (ROAS). In 2021, programmatic advertising in the U.S. attracted a spending of 167 billion U.S. dollars.
Leading metrics used to measure the success of programmatic advertising according to executives in the United States as of July 2021
Original question: "What are your metrics for success with programmatic
marketing?"
The source does not provide information about the type of survey or the date of survey. The date provided is the publication date.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Digiday, & AdTheorent. (July 15, 2021). Leading metrics used to measure the success of programmatic advertising according to executives in the United States as of July 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1317758/programmatic-success-metrics-usa/
Digiday, und AdTheorent. "Leading metrics used to measure the success of programmatic advertising according to executives in the United States as of July 2021." Chart. July 15, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1317758/programmatic-success-metrics-usa/
Digiday, AdTheorent. (2021). Leading metrics used to measure the success of programmatic advertising according to executives in the United States as of July 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1317758/programmatic-success-metrics-usa/
Digiday, and AdTheorent. "Leading Metrics Used to Measure The Success of Programmatic Advertising According to Executives in The United States as of July 2021." Statista, Statista Inc., 15 Jul 2021, https://www.statista.com/statistics/1317758/programmatic-success-metrics-usa/
Digiday & AdTheorent, Leading metrics used to measure the success of programmatic advertising according to executives in the United States as of July 2021 Statista, https://www.statista.com/statistics/1317758/programmatic-success-metrics-usa/ (last visited October 02, 2024)
Leading metrics used to measure the success of programmatic advertising according to executives in the United States as of July 2021 [Graph], Digiday, & AdTheorent, July 15, 2021. [Online]. Available: https://www.statista.com/statistics/1317758/programmatic-success-metrics-usa/