During a 2021 survey carried out among brand and agency executives from the United States, targeting certain audiences or segments was found to be the most common programmatic targeting approach, named by 44 percent of respondents. Retargeting ranked second, mentioned by 35 percent of respondents. In 2021, programmatic advertising in the U.S. attracted a spending of 167 billion U.S. dollars.
Leading programmatic targeting approaches of executives in the United States as of July 2021
Original question: "What targeting approaches or tools have been
most effective in your programmatic campaigns? Select all that apply."
The source does not provide information about the type of survey or the date of survey. The date provided is the publication date.
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Digiday, & AdTheorent. (July 15, 2021). Leading programmatic targeting approaches of executives in the United States as of July 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1317755/programmatic-targeting-approaches-usa/
Digiday, und AdTheorent. "Leading programmatic targeting approaches of executives in the United States as of July 2021." Chart. July 15, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1317755/programmatic-targeting-approaches-usa/
Digiday, AdTheorent. (2021). Leading programmatic targeting approaches of executives in the United States as of July 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1317755/programmatic-targeting-approaches-usa/
Digiday, and AdTheorent. "Leading Programmatic Targeting Approaches of Executives in The United States as of July 2021." Statista, Statista Inc., 15 Jul 2021, https://www.statista.com/statistics/1317755/programmatic-targeting-approaches-usa/
Digiday & AdTheorent, Leading programmatic targeting approaches of executives in the United States as of July 2021 Statista, https://www.statista.com/statistics/1317755/programmatic-targeting-approaches-usa/ (last visited October 02, 2024)
Leading programmatic targeting approaches of executives in the United States as of July 2021 [Graph], Digiday, & AdTheorent, July 15, 2021. [Online]. Available: https://www.statista.com/statistics/1317755/programmatic-targeting-approaches-usa/