During a 2021 survey carried out among brand and agency executives from the United States, it was found that targeting capabilities were the most important factor taken into account when choosing a programmatic partner, followed by privacy/compliance, and price. In 2021, programmatic advertising in the U.S. attracted a spending of 167 billion U.S. dollars.
Factors taken into account while choosing a programmatic vendor according to executives in the United States as of July 2021
Original question: "What are the most important factors taken into
account when choosing a programmatic partner?"
The source does not provide information about the type of survey or the date of survey. The date provided is the publication date.
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Digiday, & AdTheorent. (July 15, 2021). Factors taken into account while choosing a programmatic vendor according to executives in the United States as of July 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1317749/factors-choose-programmatic-vendor-usa/
Digiday, und AdTheorent. "Factors taken into account while choosing a programmatic vendor according to executives in the United States as of July 2021." Chart. July 15, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1317749/factors-choose-programmatic-vendor-usa/
Digiday, AdTheorent. (2021). Factors taken into account while choosing a programmatic vendor according to executives in the United States as of July 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1317749/factors-choose-programmatic-vendor-usa/
Digiday, and AdTheorent. "Factors Taken into Account While Choosing a Programmatic Vendor According to Executives in The United States as of July 2021." Statista, Statista Inc., 15 Jul 2021, https://www.statista.com/statistics/1317749/factors-choose-programmatic-vendor-usa/
Digiday & AdTheorent, Factors taken into account while choosing a programmatic vendor according to executives in the United States as of July 2021 Statista, https://www.statista.com/statistics/1317749/factors-choose-programmatic-vendor-usa/ (last visited October 02, 2024)
Factors taken into account while choosing a programmatic vendor according to executives in the United States as of July 2021 [Graph], Digiday, & AdTheorent, July 15, 2021. [Online]. Available: https://www.statista.com/statistics/1317749/factors-choose-programmatic-vendor-usa/