A February 2022 survey revealed that the leading reason for online shoppers from the United States to abandon their shopping carts was due to unexpected shipping costs, with 36 percent of surveyed respondents citing this issue. Additionally, the lack of coupon or promo codes not working was the second-most common reason, with 26 percent.
Leading reasons for consumers to abandon their online shopping carts in the United States as of February 2022
Characteristic
Share of respondents
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comScore. (March 28, 2022). Leading reasons for consumers to abandon their online shopping carts in the United States as of February 2022 [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/1317588/us-consumer-top-cart-abandonment-reasons/
comScore. "Leading reasons for consumers to abandon their online shopping carts in the United States as of February 2022." Chart. March 28, 2022. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/1317588/us-consumer-top-cart-abandonment-reasons/
comScore. (2022). Leading reasons for consumers to abandon their online shopping carts in the United States as of February 2022. Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/1317588/us-consumer-top-cart-abandonment-reasons/
comScore. "Leading Reasons for Consumers to Abandon Their Online Shopping Carts in The United States as of February 2022." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1317588/us-consumer-top-cart-abandonment-reasons/
comScore, Leading reasons for consumers to abandon their online shopping carts in the United States as of February 2022 Statista, https://www.statista.com/statistics/1317588/us-consumer-top-cart-abandonment-reasons/ (last visited July 06, 2024)
Leading reasons for consumers to abandon their online shopping carts in the United States as of February 2022 [Graph], comScore, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1317588/us-consumer-top-cart-abandonment-reasons/