According to a 2021 survey in China, 51 percent of the consumers earning 30,000 yuan and above indicated that they are willing to pay extra for sustainable features in a product. On the other hand, 36 percent of the respondents earning below 8,000 yuan indicated that they are willing to pay extra for sustainable products.
Willingness of consumers to pay extra for sustainable products in China as of June 2021, by income
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Survey question: When picking up products, in addition to price, quality, and functions, would you be willing to pay extra for the environmentally friendly features of a product?
One yuan equals to approximately 0.15 U.S. dollars and 0.14 euros (as of July 2022).
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Accenture. (March 28, 2022). Willingness of consumers to pay extra for sustainable products in China as of June 2021, by income [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1317557/china-willingness-to-pay-extra-for-sustainable-products-by-income/
Accenture. "Willingness of consumers to pay extra for sustainable products in China as of June 2021, by income ." Chart. March 28, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1317557/china-willingness-to-pay-extra-for-sustainable-products-by-income/
Accenture. (2022). Willingness of consumers to pay extra for sustainable products in China as of June 2021, by income . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1317557/china-willingness-to-pay-extra-for-sustainable-products-by-income/
Accenture. "Willingness of Consumers to Pay Extra for Sustainable Products in China as of June 2021, by Income ." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1317557/china-willingness-to-pay-extra-for-sustainable-products-by-income/
Accenture, Willingness of consumers to pay extra for sustainable products in China as of June 2021, by income Statista, https://www.statista.com/statistics/1317557/china-willingness-to-pay-extra-for-sustainable-products-by-income/ (last visited July 22, 2024)
Willingness of consumers to pay extra for sustainable products in China as of June 2021, by income [Graph], Accenture, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1317557/china-willingness-to-pay-extra-for-sustainable-products-by-income/
