According to a survey from 2021, social media was the leading channel for consumers to evaluate and research products in Southeast Asia, with 26 percent of the respondents selecting it. In comparison, 11 percent of the respondents in Southeast Asia chose brand-owned sites as their main channel to research products in 2021.
Leading online channels for shopping research in Southeast Asia in 2021
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Facebook, & Bain & Company. (September 2, 2021). Leading online channels for shopping research in Southeast Asia in 2021 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1317554/sea-top-online-channels-for-shopping-research/
Facebook, und Bain & Company. "Leading online channels for shopping research in Southeast Asia in 2021." Chart. September 2, 2021. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1317554/sea-top-online-channels-for-shopping-research/
Facebook, Bain & Company. (2021). Leading online channels for shopping research in Southeast Asia in 2021. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1317554/sea-top-online-channels-for-shopping-research/
Facebook, and Bain & Company. "Leading Online Channels for Shopping Research in Southeast Asia in 2021." Statista, Statista Inc., 2 Sep 2021, https://www.statista.com/statistics/1317554/sea-top-online-channels-for-shopping-research/
Facebook & Bain & Company, Leading online channels for shopping research in Southeast Asia in 2021 Statista, https://www.statista.com/statistics/1317554/sea-top-online-channels-for-shopping-research/ (last visited November 19, 2024)
Leading online channels for shopping research in Southeast Asia in 2021 [Graph], Facebook, & Bain & Company, September 2, 2021. [Online]. Available: https://www.statista.com/statistics/1317554/sea-top-online-channels-for-shopping-research/