According to a survey of B2B marketing decision makers in the U.S. carried out between June 2021 and May 2022, understanding and speaking to the buyer's pain points was considered the most important point of marketing and sales online messaging by 30 percent of respondents. Informing buyers about the company's products or services followed, with 27 percent of respondents. Additionally, clear communication of the value proposition was indicated as the most important messaging goal by 23 percent of respondents.
Most important online marketing and sales strategy communication points for B2B marketing decision makers in the United States as of May 2022
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Most important online marketing and sales strategy communication points for B2B marketing decision makers in the United States as of May 2022
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According to the source, the surveyed individuals defined as 'B2B leaders': 'have a direct role in business or marketing decision-making at their B2B company.' Respondents could choose from “I have sole decision-making authority,” 'I share decision-making authority,' 'I have some input into decision-making,' or 'I have some insight into decision-making.' Those with no role in decision-making were disqualified from the survey. Al l respondents’ organizations sell products/services to “other businesses (B2B)” or 'Other businesses and individual consumers (B2B and B2C).'
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Ironpaper. (June 28, 2022). Most important online marketing and sales strategy communication points for B2B marketing decision makers in the United States as of May 2022 [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/1317510/us-b2b-marketing-top-messaging-points-strategy/
Ironpaper. "Most important online marketing and sales strategy communication points for B2B marketing decision makers in the United States as of May 2022." Chart. June 28, 2022. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/1317510/us-b2b-marketing-top-messaging-points-strategy/
Ironpaper. (2022). Most important online marketing and sales strategy communication points for B2B marketing decision makers in the United States as of May 2022. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/1317510/us-b2b-marketing-top-messaging-points-strategy/
Ironpaper. "Most Important Online Marketing and Sales Strategy Communication Points for B2b Marketing Decision Makers in The United States as of May 2022." Statista, Statista Inc., 28 Jun 2022, https://www.statista.com/statistics/1317510/us-b2b-marketing-top-messaging-points-strategy/
Ironpaper, Most important online marketing and sales strategy communication points for B2B marketing decision makers in the United States as of May 2022 Statista, https://www.statista.com/statistics/1317510/us-b2b-marketing-top-messaging-points-strategy/ (last visited April 27, 2025)
Most important online marketing and sales strategy communication points for B2B marketing decision makers in the United States as of May 2022 [Graph], Ironpaper, June 28, 2022. [Online]. Available: https://www.statista.com/statistics/1317510/us-b2b-marketing-top-messaging-points-strategy/
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