Online retail website visits and orders in Italy 2024, by device

Published by Daniela Coppola, Aug 6, 2024

During the second quarter 2024, smartphones accounted for a staggering 80 percent of retail site visits in Italy and were used to make 66 percent of online shopping orders. Meanwhile, desktop computers generated only 20 percent of retail website traffic but were behind 33 percent of all purchases.

Distribution of retail website visits and orders in Italy as of 2nd quarter 2024, by device

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Release date

2024

Region

Italy

Survey time period

Q2 2024

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.

Date of release is date of access.

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Statistics on " Mobile commerce in Italy "

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Other statistics that may interest you Mobile commerce in Italy

Overview

5

M-commerce

5

Shopping apps

8

Mobile shoppers

7

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Topics

Mobile commerce in ItalyMobile commerce in the United StatesMobile commerce in the United KingdomE-commerce in ItalyMobile commerce in the Nordics
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