During the fourth quarter of 2023, smartphones accounted for a staggering 82 percent of retail site visits in Italy and were used to make 64 percent of online shopping orders. Meanwhile, desktop computers generated only 17 percent of retail website traffic but were behind 35 percent of all purchases.
Distribution of retail website visits and orders in Italy as of 4th quarter 2023, by device
Characteristic
Smartphone
Desktop
Tablet
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Salesforce Research. (January 24, 2024). Distribution of retail website visits and orders in Italy as of 4th quarter 2023, by device [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1317504/retail-site-device-visit-order-share-italy/
Salesforce Research. "Distribution of retail website visits and orders in Italy as of 4th quarter 2023, by device." Chart. January 24, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1317504/retail-site-device-visit-order-share-italy/
Salesforce Research. (2024). Distribution of retail website visits and orders in Italy as of 4th quarter 2023, by device. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1317504/retail-site-device-visit-order-share-italy/
Salesforce Research. "Distribution of Retail Website Visits and Orders in Italy as of 4th Quarter 2023, by Device." Statista, Statista Inc., 24 Jan 2024, https://www.statista.com/statistics/1317504/retail-site-device-visit-order-share-italy/
Salesforce Research, Distribution of retail website visits and orders in Italy as of 4th quarter 2023, by device Statista, https://www.statista.com/statistics/1317504/retail-site-device-visit-order-share-italy/ (last visited July 22, 2024)
Distribution of retail website visits and orders in Italy as of 4th quarter 2023, by device [Graph], Salesforce Research, January 24, 2024. [Online]. Available: https://www.statista.com/statistics/1317504/retail-site-device-visit-order-share-italy/