Online retail website visits and orders in Italy 2024, by device

Published by Daniela Coppola, Nov 25, 2024

During the third quarter of 2024, smartphones accounted for a staggering 79 percent of retail site visits in Italy and were used to make 69 percent of online shopping orders. Meanwhile, desktop computers generated only 21 percent of retail website traffic but were behind 30 percent of all purchases.

Distribution of retail website visits and orders in Italy as of 3rd quarter 2024, by device

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Release date

2024

Region

Italy

Survey time period

Q3 2024

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.

Date of release is date of access.

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Statistics on " Mobile commerce in Italy "

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Overview

5

M-commerce

5

Shopping apps

8

Mobile shoppers

7

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Topics

Mobile commerce in ItalyMobile commerce in the United StatesMobile commerce in the United KingdomE-commerce in ItalyMobile commerce in the Nordics
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