During a 2021 survey carried out among consumers who encountered unacceptable ads in Canada, 74 percent of respondents stated they had stopped purchasing a product or a service as a result. The source defines unacceptable ads as not truthful, inaccurate, or misleading.
Share of consumers who stopped purchasing a product after encountering unacceptable advertising in Canada as of fall 2021
Characteristic
Share of respondents
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Original question: "Have you ever stopped purchasing a company's product or service because the company's ads were unacceptable (e.g., not truthful, inaccurate or misleading) to you?"
The source does not provide information on the type of survey used.
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Ad Standards, & Numerator. (April 15, 2022). Share of consumers who stopped purchasing a product after encountering unacceptable advertising in Canada as of fall 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1317502/canada-unacceptable-ads-stop-purchase/
Ad Standards, und Numerator. "Share of consumers who stopped purchasing a product after encountering unacceptable advertising in Canada as of fall 2021." Chart. April 15, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1317502/canada-unacceptable-ads-stop-purchase/
Ad Standards, Numerator. (2022). Share of consumers who stopped purchasing a product after encountering unacceptable advertising in Canada as of fall 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1317502/canada-unacceptable-ads-stop-purchase/
Ad Standards, and Numerator. "Share of Consumers Who Stopped Purchasing a Product after Encountering Unacceptable Advertising in Canada as of Fall 2021." Statista, Statista Inc., 15 Apr 2022, https://www.statista.com/statistics/1317502/canada-unacceptable-ads-stop-purchase/
Ad Standards & Numerator, Share of consumers who stopped purchasing a product after encountering unacceptable advertising in Canada as of fall 2021 Statista, https://www.statista.com/statistics/1317502/canada-unacceptable-ads-stop-purchase/ (last visited August 24, 2024)
Share of consumers who stopped purchasing a product after encountering unacceptable advertising in Canada as of fall 2021 [Graph], Ad Standards, & Numerator, April 15, 2022. [Online]. Available: https://www.statista.com/statistics/1317502/canada-unacceptable-ads-stop-purchase/
