In Italy, e-commerce websites offered the highest discount rates in the first quarters of both 2023 and 2024. During those three months, the share of order amounts that was reduced due to merchandise or other discounts was between 25 and 27 percent each year.
Average share of order amount that was reduced due to merchandise or other discounts in Italy from 4th quarter 2022 to 1st quarter 2024
Characteristic
Average discount rate
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Salesforce Research. (April 23, 2024). Average share of order amount that was reduced due to merchandise or other discounts in Italy from 4th quarter 2022 to 1st quarter 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1317498/average-e-commerce-discount-rate-italy/
Salesforce Research. "Average share of order amount that was reduced due to merchandise or other discounts in Italy from 4th quarter 2022 to 1st quarter 2024." Chart. April 23, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1317498/average-e-commerce-discount-rate-italy/
Salesforce Research. (2024). Average share of order amount that was reduced due to merchandise or other discounts in Italy from 4th quarter 2022 to 1st quarter 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1317498/average-e-commerce-discount-rate-italy/
Salesforce Research. "Average Share of Order Amount That Was Reduced Due to Merchandise or Other Discounts in Italy from 4th Quarter 2022 to 1st Quarter 2024." Statista, Statista Inc., 23 Apr 2024, https://www.statista.com/statistics/1317498/average-e-commerce-discount-rate-italy/
Salesforce Research, Average share of order amount that was reduced due to merchandise or other discounts in Italy from 4th quarter 2022 to 1st quarter 2024 Statista, https://www.statista.com/statistics/1317498/average-e-commerce-discount-rate-italy/ (last visited July 22, 2024)
Average share of order amount that was reduced due to merchandise or other discounts in Italy from 4th quarter 2022 to 1st quarter 2024 [Graph], Salesforce Research, April 23, 2024. [Online]. Available: https://www.statista.com/statistics/1317498/average-e-commerce-discount-rate-italy/