During a 2021 survey carried out among consumers in Canada, 62 percent of respondents stated they encountered unacceptable advertising on the internet. Radio was named as a source of unacceptable ads by 13 percent of respondents. Unacceptable ads are defined by the source as not truthful, inaccurate, or misleading.
Media in which consumers encountered unacceptable advertising in Canada as of fall 2021
Characteristic
Share of respondents
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Original question: "Where did you encounter the advertising that you found unacceptable (e.g., not truthful, inaccurate or misleading)?"
The source does not provide information on the type of survey used.
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Advertising Standards Canada, & Numerator. (April 15, 2022). Media in which consumers encountered unacceptable advertising in Canada as of fall 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1317497/canada-unacceptable-ads-medium/
Advertising Standards Canada, und Numerator. "Media in which consumers encountered unacceptable advertising in Canada as of fall 2021." Chart. April 15, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1317497/canada-unacceptable-ads-medium/
Advertising Standards Canada, Numerator. (2022). Media in which consumers encountered unacceptable advertising in Canada as of fall 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1317497/canada-unacceptable-ads-medium/
Advertising Standards Canada, and Numerator. "Media in Which Consumers Encountered Unacceptable Advertising in Canada as of Fall 2021." Statista, Statista Inc., 15 Apr 2022, https://www.statista.com/statistics/1317497/canada-unacceptable-ads-medium/
Advertising Standards Canada & Numerator, Media in which consumers encountered unacceptable advertising in Canada as of fall 2021 Statista, https://www.statista.com/statistics/1317497/canada-unacceptable-ads-medium/ (last visited July 22, 2024)
Media in which consumers encountered unacceptable advertising in Canada as of fall 2021 [Graph], Advertising Standards Canada, & Numerator, April 15, 2022. [Online]. Available: https://www.statista.com/statistics/1317497/canada-unacceptable-ads-medium/