During a 2021 survey carried out among consumers in Canada, 62 percent of respondents stated they encountered unacceptable advertising on the internet. Radio was named as a source of unacceptable ads by 13 percent of respondents. Unacceptable ads are defined by the source as not truthful, inaccurate, or misleading.
Media in which consumers encountered unacceptable advertising in Canada as of fall 2021
Original question: "Where did you encounter the advertising that you found unacceptable (e.g., not truthful, inaccurate or misleading)?"
The source does not provide information on the type of survey used.
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Ad Standards, & Numerator. (April 15, 2022). Media in which consumers encountered unacceptable advertising in Canada as of fall 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1317497/canada-unacceptable-ads-medium/
Ad Standards, und Numerator. "Media in which consumers encountered unacceptable advertising in Canada as of fall 2021." Chart. April 15, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1317497/canada-unacceptable-ads-medium/
Ad Standards, Numerator. (2022). Media in which consumers encountered unacceptable advertising in Canada as of fall 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1317497/canada-unacceptable-ads-medium/
Ad Standards, and Numerator. "Media in Which Consumers Encountered Unacceptable Advertising in Canada as of Fall 2021." Statista, Statista Inc., 15 Apr 2022, https://www.statista.com/statistics/1317497/canada-unacceptable-ads-medium/
Ad Standards & Numerator, Media in which consumers encountered unacceptable advertising in Canada as of fall 2021 Statista, https://www.statista.com/statistics/1317497/canada-unacceptable-ads-medium/ (last visited December 30, 2024)
Media in which consumers encountered unacceptable advertising in Canada as of fall 2021 [Graph], Ad Standards, & Numerator, April 15, 2022. [Online]. Available: https://www.statista.com/statistics/1317497/canada-unacceptable-ads-medium/
