According to a survey from 2021, the e-commerce marketplace was the leading channel that generated the most spending from shoppers in Southeast Asia, at 32 percent. In comparison, 21 percent of the spend was through social commerce in Southeast Asia in 2021.
Leading online shopping channels by consumer spending in Southeast Asia in 2021
Characteristic
Share of spend
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Facebook, & Bain & Company. (September 2, 2021). Leading online shopping channels by consumer spending in Southeast Asia in 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1317476/sea-top-online-shopping-channels-by-spend/
Facebook, und Bain & Company. "Leading online shopping channels by consumer spending in Southeast Asia in 2021." Chart. September 2, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1317476/sea-top-online-shopping-channels-by-spend/
Facebook, Bain & Company. (2021). Leading online shopping channels by consumer spending in Southeast Asia in 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1317476/sea-top-online-shopping-channels-by-spend/
Facebook, and Bain & Company. "Leading Online Shopping Channels by Consumer Spending in Southeast Asia in 2021." Statista, Statista Inc., 2 Sep 2021, https://www.statista.com/statistics/1317476/sea-top-online-shopping-channels-by-spend/
Facebook & Bain & Company, Leading online shopping channels by consumer spending in Southeast Asia in 2021 Statista, https://www.statista.com/statistics/1317476/sea-top-online-shopping-channels-by-spend/ (last visited July 22, 2024)
Leading online shopping channels by consumer spending in Southeast Asia in 2021 [Graph], Facebook, & Bain & Company, September 2, 2021. [Online]. Available: https://www.statista.com/statistics/1317476/sea-top-online-shopping-channels-by-spend/