Leading online channels that influence brand consideration SEA 2021

Published by Statista Research Department, Sep 11, 2024
According to a survey from 2021, social media was the leading channel that influences brand considerations in Southeast Asia, with 31 percent of the respondents selecting social media brand ads or influencer posts as the top channels. In comparison, 15 percent of the respondents in Southeast Asia chose online word of mouth as the channel that influences brand considerations in 2021.

Leading online channels that influence brand consideration in Southeast Asia in 2021

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Release date

September 2021

Region

Asia

Survey time period

June 2021

Number of respondents

16,706 respondents

Age group

16 years and older

Special properties

among digital consumers from Singapore, Indonesia, Vietnam, Thailand, Malaysia, and the Philippines

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Statistics on " Social commerce in Southeast Asia "

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Other statistics that may interest you Social commerce in Southeast Asia

Overview

4

Social media integration

3

Shopping experience

8

Consumer behavior

7

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Topics

Social commerce in Southeast AsiaE-commerce in IndiaE-commerce in the Asia-Pacific regionE-commerce in AustraliaShopping behavior in the Asia-Pacific region
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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For teams of up to 5 people
$959 USD
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