According to a survey of B2B marketing decision makers in the U.S. carried out between June 2021 and May 2022, more than half of respondents reported the common strategy to engage with a potential sales contact online after conversion was to send to a sales representative for an initial call. Conducting a product demonstration was a strategy used by 21 percent of respondents, while less than two in 10 respondents reported using social media or advertising to engage leads.
Strategies used by B2B marketing decision makers in the United States to engage with potential sales contacts online after conversion as of May 2022
Original question: "In which ways for you digitally engage leads after they convert? (Multi-select)
According to the source, the surveyed individuals defined as 'B2B leaders': 'have a direct role in business or marketing decision-making at their B2B company.' Respondents could choose from “I have sole decision-making authority,” 'I share decision-making authority,' 'I have some input into decision-making,' or 'I have some insight into decision-making.' Those with no role in decision-making were disqualified from the survey. Al l respondents’ organizations sell products/services to “other businesses (B2B)” or 'Other businesses and individual consumers (B2B and B2C).'
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Ironpaper. (June 28, 2022). Strategies used by B2B marketing decision makers in the United States to engage with potential sales contacts online after conversion as of May 2022 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1317464/us-b2b-marketing-sales-leads-online-contact-strategy/
Ironpaper. "Strategies used by B2B marketing decision makers in the United States to engage with potential sales contacts online after conversion as of May 2022." Chart. June 28, 2022. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1317464/us-b2b-marketing-sales-leads-online-contact-strategy/
Ironpaper. (2022). Strategies used by B2B marketing decision makers in the United States to engage with potential sales contacts online after conversion as of May 2022. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1317464/us-b2b-marketing-sales-leads-online-contact-strategy/
Ironpaper. "Strategies Used by B2b Marketing Decision Makers in The United States to Engage with Potential Sales Contacts Online after Conversion as of May 2022." Statista, Statista Inc., 28 Jun 2022, https://www.statista.com/statistics/1317464/us-b2b-marketing-sales-leads-online-contact-strategy/
Ironpaper, Strategies used by B2B marketing decision makers in the United States to engage with potential sales contacts online after conversion as of May 2022 Statista, https://www.statista.com/statistics/1317464/us-b2b-marketing-sales-leads-online-contact-strategy/ (last visited December 05, 2024)
Strategies used by B2B marketing decision makers in the United States to engage with potential sales contacts online after conversion as of May 2022 [Graph], Ironpaper, June 28, 2022. [Online]. Available: https://www.statista.com/statistics/1317464/us-b2b-marketing-sales-leads-online-contact-strategy/
