Ways for U.S. B2B marketing professionals to engage leads online 2022

Strategies used by B2B marketing decision makers in the United States to engage with potential sales contacts online after conversion as of May 2022

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Release date

June 2022

Region

United States

Survey time period

June 2021 to May 2022

Number of respondents

159 respondents

Special properties

B2B leaders

Supplementary notes

Original question: "In which ways for you digitally engage leads after they convert? (Multi-select)

According to the source, the surveyed individuals defined as 'B2B leaders': 'have a direct role in business or marketing decision-making at their B2B company.' Respondents could choose from “I have sole decision-making authority,” 'I share decision-making authority,' 'I have some input into decision-making,' or 'I have some insight into decision-making.' Those with no role in decision-making were disqualified from the survey. Al l respondents’ organizations sell products/services to “other businesses (B2B)” or 'Other businesses and individual consumers (B2B and B2C).'

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