Top Instagram marketing goals worldwide 2022

Published by Statista Research Department, Aug 28, 2024
According to a survey conducted among Instagram marketers worldwide and released in April 2022, 37 percent of respondents said their leading Instagram marketing goal for 2022 was to increase brand awareness and reach new audiences. This was followed by 35 percent of respondents saying their main Instagram marketing goal was to advertise their products and services, while 31 percent cited the increase of their revenue and sales.

Leading goals of Instagram marketers worldwide in 2022

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Release date

April 2022

Region

Worldwide

Survey time period

as of April 19, 2022

Number of respondents

580 respondents

Supplementary notes

Date of survey not provided by source. Period provided is date of publication.

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Statistics on " Instagram advertising and marketing "

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Overview

4

Competitors

4

Usage

5

Metrics

5

Successful brands

3

Influencers

6

Audience

6

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Topics

Instagram advertising and marketingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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$959 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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