During a 2023 survey, eight percent of responding consumers from Canada stated that they had never heard of influencers. Around 17 percent said they knew them well. In 2021, there were roughly 33 million social media users in Canada, who could be targeted by influencer marketing activities.
Level of familiarity with influencers among consumers in Canada as of March 2023
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Ad Standards. (June 19, 2023). Level of familiarity with influencers among consumers in Canada as of March 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1317444/canada-familiarity-influencer-marketing/
Ad Standards. "Level of familiarity with influencers among consumers in Canada as of March 2023." Chart. June 19, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1317444/canada-familiarity-influencer-marketing/
Ad Standards. (2023). Level of familiarity with influencers among consumers in Canada as of March 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1317444/canada-familiarity-influencer-marketing/
Ad Standards. "Level of Familiarity with Influencers among Consumers in Canada as of March 2023." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1317444/canada-familiarity-influencer-marketing/
Ad Standards, Level of familiarity with influencers among consumers in Canada as of March 2023 Statista, https://www.statista.com/statistics/1317444/canada-familiarity-influencer-marketing/ (last visited October 02, 2024)
Level of familiarity with influencers among consumers in Canada as of March 2023 [Graph], Ad Standards, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1317444/canada-familiarity-influencer-marketing/
