According to a survey from 2021, social media was the leading discovery channel for new products in Southeast Asia, with 37 percent of the respondents selecting social media videos or images as the main channel for discovery. In comparison, 26 percent of the respondents in Southeast Asia chose e-commerce marketplaces as the top discovery channel in 2021.
Leading online channels for new product discovery in Southeast Asia in 2021
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Facebook, & Bain & Company. (September 2, 2021). Leading online channels for new product discovery in Southeast Asia in 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1317439/sea-top-online-channels-for-new-product-discovery/
Facebook, und Bain & Company. "Leading online channels for new product discovery in Southeast Asia in 2021." Chart. September 2, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1317439/sea-top-online-channels-for-new-product-discovery/
Facebook, Bain & Company. (2021). Leading online channels for new product discovery in Southeast Asia in 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1317439/sea-top-online-channels-for-new-product-discovery/
Facebook, and Bain & Company. "Leading Online Channels for New Product Discovery in Southeast Asia in 2021." Statista, Statista Inc., 2 Sep 2021, https://www.statista.com/statistics/1317439/sea-top-online-channels-for-new-product-discovery/
Facebook & Bain & Company, Leading online channels for new product discovery in Southeast Asia in 2021 Statista, https://www.statista.com/statistics/1317439/sea-top-online-channels-for-new-product-discovery/ (last visited July 22, 2024)
Leading online channels for new product discovery in Southeast Asia in 2021 [Graph], Facebook, & Bain & Company, September 2, 2021. [Online]. Available: https://www.statista.com/statistics/1317439/sea-top-online-channels-for-new-product-discovery/