Leading online channels for new product discovery SEA 2021

Published by Statista Research Department, Sep 11, 2024
According to a survey from 2021, social media was the leading discovery channel for new products in Southeast Asia, with 37 percent of the respondents selecting social media videos or images as the main channel for discovery. In comparison, 26 percent of the respondents in Southeast Asia chose e-commerce marketplaces as the top discovery channel in 2021.

Leading online channels for new product discovery in Southeast Asia in 2021

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Release date

September 2021

Region

Asia

Survey time period

June 2021

Number of respondents

16,706 respondents

Age group

16 years and older

Special properties

among digital consumers from Singapore, Indonesia, Vietnam, Thailand, Malaysia, and the Philippines

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Statistics on " Social commerce in Southeast Asia "

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Other statistics that may interest you Social commerce in Southeast Asia

Overview

4

Social media integration

3

Shopping experience

8

Consumer behavior

7

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Topics

Social commerce in the PhilippinesInternet usage in the PhilippinesE-commerce in the PhilippinesSocial media in the PhilippinesCybersecurity and cybercrime in the Philippines
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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