During a 2023 survey, 18.1 percent of responding consumers from Canada who stated that they had purchased a product because of an influencer's recommendation said they did do more than once a month. Another 17.6 percent said they did so monthly. In 2023, there were roughly 33 million social media users in Canada, who could be targeted by influencer marketing activities.
Frequency of consumers purchasing a product because of an influencer's recommendation in Canada as of March 2023
only among respondents who have purchased a product based on influencer's recommendation
Method of interview
Online survey
Supplementary notes
Original question: "How often do you purchase a product because
of an influencer's recommendation?"
The source does not provide information about the age of survey respondents.
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Ad Standards. (June 19, 2023). Frequency of consumers purchasing a product because of an influencer's recommendation in Canada as of March 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1317427/canada-frequency-purchase-product-recommend-influencer/
Ad Standards. "Frequency of consumers purchasing a product because of an influencer's recommendation in Canada as of March 2023." Chart. June 19, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1317427/canada-frequency-purchase-product-recommend-influencer/
Ad Standards. (2023). Frequency of consumers purchasing a product because of an influencer's recommendation in Canada as of March 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1317427/canada-frequency-purchase-product-recommend-influencer/
Ad Standards. "Frequency of Consumers Purchasing a Product Because of An Influencer's Recommendation in Canada as of March 2023." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1317427/canada-frequency-purchase-product-recommend-influencer/
Ad Standards, Frequency of consumers purchasing a product because of an influencer's recommendation in Canada as of March 2023 Statista, https://www.statista.com/statistics/1317427/canada-frequency-purchase-product-recommend-influencer/ (last visited October 02, 2024)
Frequency of consumers purchasing a product because of an influencer's recommendation in Canada as of March 2023 [Graph], Ad Standards, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1317427/canada-frequency-purchase-product-recommend-influencer/