During a 2023 survey, 73 percent of responding consumers from Canada stated they had at least once purchased a product because of an influencer's recommendation. The remaining 27 percent said they had not. In 2021, there were roughly 33 million social media users in Canada, who could be targeted by influencer marketing activities.
Share of consumers who have purchased a product because of an influencer's recommendation in Canada as of March 2023
March 27 and 28, 2021, February 28 and March 1, 2023
Number of respondents
2021: 8,400, 2023: 3,348
Method of interview
Online survey
Supplementary notes
Original question: "Have you ever purchased a product based on a recommendation from an influencer on social media?"Â The source does not provide information about the age of survey respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ad Standards. (June 19, 2023). Share of consumers who have purchased a product because of an influencer's recommendation in Canada as of March 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1317410/canada-influencer-marketing-effectiveness/
Ad Standards. "Share of consumers who have purchased a product because of an influencer's recommendation in Canada as of March 2023." Chart. June 19, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1317410/canada-influencer-marketing-effectiveness/
Ad Standards. (2023). Share of consumers who have purchased a product because of an influencer's recommendation in Canada as of March 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1317410/canada-influencer-marketing-effectiveness/
Ad Standards. "Share of Consumers Who Have Purchased a Product Because of An Influencer's Recommendation in Canada as of March 2023." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1317410/canada-influencer-marketing-effectiveness/
Ad Standards, Share of consumers who have purchased a product because of an influencer's recommendation in Canada as of March 2023 Statista, https://www.statista.com/statistics/1317410/canada-influencer-marketing-effectiveness/ (last visited October 02, 2024)
Share of consumers who have purchased a product because of an influencer's recommendation in Canada as of March 2023 [Graph], Ad Standards, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1317410/canada-influencer-marketing-effectiveness/