During a 2022 survey, 63 percent of responding members of the LGBTQ+ community from Canada stated they believed companies have become more inclusive in their advertising activities. More than a third (35 percent) said that they were comfortable being targeted by brands’ ads based on sexual orientation or gender identity, whereas only 12 percent said they had been the recipient of an online ad based on their sexual orientation or gender identity.
Key figures on the perceived inclusivity of advertising content according to LGBTQ+ community members in Canada as of April 2022
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Marketing News Canada. (June 1, 2022). Key figures on the perceived inclusivity of advertising content according to LGBTQ+ community members in Canada as of April 2022 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1317372/lgbtq-inclusion-advertising-canada/
Marketing News Canada. "Key figures on the perceived inclusivity of advertising content according to LGBTQ+ community members in Canada as of April 2022." Chart. June 1, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1317372/lgbtq-inclusion-advertising-canada/
Marketing News Canada. (2022). Key figures on the perceived inclusivity of advertising content according to LGBTQ+ community members in Canada as of April 2022. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1317372/lgbtq-inclusion-advertising-canada/
Marketing News Canada. "Key Figures on The Perceived Inclusivity of Advertising Content According to Lgbtq+ Community Members in Canada as of April 2022." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/1317372/lgbtq-inclusion-advertising-canada/
Marketing News Canada, Key figures on the perceived inclusivity of advertising content according to LGBTQ+ community members in Canada as of April 2022 Statista, https://www.statista.com/statistics/1317372/lgbtq-inclusion-advertising-canada/ (last visited December 26, 2024)
Key figures on the perceived inclusivity of advertising content according to LGBTQ+ community members in Canada as of April 2022 [Graph], Marketing News Canada, June 1, 2022. [Online]. Available: https://www.statista.com/statistics/1317372/lgbtq-inclusion-advertising-canada/
