In the United States, most consumers who purchased houseplants were female. To participate in a houseplant-themed survey conducted in 2021, respondents had to express an interest in houseplants. Of those who qualified, respondents identifying as women made up the largest share, at 60 percent.
Houseplant consumers in the United States in 2021, by gender
The source states that the respondents sample was constrained to prevent oversampling and imbalance in selected socio-demographic variables. Additionally, the initial screening section of the survey presented a block of questions where the subjects had the chance to express interest in houseplants. Only participants who showed neutral interest or greater, had at least one houseplant, and indicated that they purchased houseplants at least once a year continued to the survey as a houseplant buyer.
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Floral Marketing Fund. (December 9, 2021). Houseplant consumers in the United States in 2021, by gender [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1317327/houseplant-purchasers-gender-us/
Floral Marketing Fund. "Houseplant consumers in the United States in 2021, by gender." Chart. December 9, 2021. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1317327/houseplant-purchasers-gender-us/
Floral Marketing Fund. (2021). Houseplant consumers in the United States in 2021, by gender. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1317327/houseplant-purchasers-gender-us/
Floral Marketing Fund. "Houseplant Consumers in The United States in 2021, by Gender." Statista, Statista Inc., 9 Dec 2021, https://www.statista.com/statistics/1317327/houseplant-purchasers-gender-us/
Floral Marketing Fund, Houseplant consumers in the United States in 2021, by gender Statista, https://www.statista.com/statistics/1317327/houseplant-purchasers-gender-us/ (last visited January 10, 2025)
Houseplant consumers in the United States in 2021, by gender [Graph], Floral Marketing Fund, December 9, 2021. [Online]. Available: https://www.statista.com/statistics/1317327/houseplant-purchasers-gender-us/
