According to a survey conducted in the United States and released in 2021, houseplants were most popular with baby boomer and millennial respondents. While millennials made up 34 percent of houseplant purchasers, baby boomers represented the largest share, at 45 percent.
Houseplant consumers in the United States in 2021, by generation
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The source states that the respondents sample was constrained to prevent oversampling and imbalance in selected socio-demographic variables. Additionally, the initial screening section of the survey presented a block of questions where the subjects had the chance to express interest in houseplants. Only participants who showed neutral interest or greater, had at least one houseplant, and indicated that they purchased houseplants at least once a year continued to the survey as a houseplant buyer.
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Floral Marketing Fund. (December 9, 2021). Houseplant consumers in the United States in 2021, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1317305/houseplant-purchasers-by-generation-us/
Floral Marketing Fund. "Houseplant consumers in the United States in 2021, by generation." Chart. December 9, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1317305/houseplant-purchasers-by-generation-us/
Floral Marketing Fund. (2021). Houseplant consumers in the United States in 2021, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1317305/houseplant-purchasers-by-generation-us/
Floral Marketing Fund. "Houseplant Consumers in The United States in 2021, by Generation." Statista, Statista Inc., 9 Dec 2021, https://www.statista.com/statistics/1317305/houseplant-purchasers-by-generation-us/
Floral Marketing Fund, Houseplant consumers in the United States in 2021, by generation Statista, https://www.statista.com/statistics/1317305/houseplant-purchasers-by-generation-us/ (last visited July 22, 2024)
Houseplant consumers in the United States in 2021, by generation [Graph], Floral Marketing Fund, December 9, 2021. [Online]. Available: https://www.statista.com/statistics/1317305/houseplant-purchasers-by-generation-us/
