In 2021, digital retail media advertising spending in Canada stood at 782 million Canadian dollars. Search ads accounted for 547 million, display ads for 172 million, and video for 63 million. In the United States, the spending was estimated at 31.5 billion U.S. dollars that year.
Digital retail media advertising spending in Canada in 2021, by format
(in million Canadian dollars)
Characteristic
Spending in billion euros
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IAB Canada. (June 1, 2022). Digital retail media advertising spending in Canada in 2021, by format (in million Canadian dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1317213/retail-media-ad-spend-canada/
IAB Canada. "Digital retail media advertising spending in Canada in 2021, by format (in million Canadian dollars)." Chart. June 1, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1317213/retail-media-ad-spend-canada/
IAB Canada. (2022). Digital retail media advertising spending in Canada in 2021, by format (in million Canadian dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1317213/retail-media-ad-spend-canada/
IAB Canada. "Digital Retail Media Advertising Spending in Canada in 2021, by Format (in Million Canadian Dollars)." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/1317213/retail-media-ad-spend-canada/
IAB Canada, Digital retail media advertising spending in Canada in 2021, by format (in million Canadian dollars) Statista, https://www.statista.com/statistics/1317213/retail-media-ad-spend-canada/ (last visited August 24, 2024)
Digital retail media advertising spending in Canada in 2021, by format (in million Canadian dollars) [Graph], IAB Canada, June 1, 2022. [Online]. Available: https://www.statista.com/statistics/1317213/retail-media-ad-spend-canada/