In 2021, podcast advertising spending in Canada stood at 54.7 million Canadian dollars, having contracted four percent from the value of 57 million recorded in 2020. In 2021, podcasts accounted for roughly a third of Canadian digital audio ad spend.
Podcast advertising spending in Canada in 2020 and 2021
(in million Canadian dollars)
Characteristic
Spending in million Canadian dollars
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IAB Canada. (June 1, 2022). Podcast advertising spending in Canada in 2020 and 2021 (in million Canadian dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1317190/podcast-ad-spend-canada/
IAB Canada. "Podcast advertising spending in Canada in 2020 and 2021 (in million Canadian dollars)." Chart. June 1, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1317190/podcast-ad-spend-canada/
IAB Canada. (2022). Podcast advertising spending in Canada in 2020 and 2021 (in million Canadian dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1317190/podcast-ad-spend-canada/
IAB Canada. "Podcast Advertising Spending in Canada in 2020 and 2021 (in Million Canadian Dollars)." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/1317190/podcast-ad-spend-canada/
IAB Canada, Podcast advertising spending in Canada in 2020 and 2021 (in million Canadian dollars) Statista, https://www.statista.com/statistics/1317190/podcast-ad-spend-canada/ (last visited August 24, 2024)
Podcast advertising spending in Canada in 2020 and 2021 (in million Canadian dollars) [Graph], IAB Canada, June 1, 2022. [Online]. Available: https://www.statista.com/statistics/1317190/podcast-ad-spend-canada/