In a 2021 survey, Finnish shoppers reported their most-used online and physical stores for clothes and shoe purchases during that year. The results showed that the leading companies were local retailers. The omnichannel retailer Prisma — owned by the S Group — was the most popular fashion brand among Finnish consumers (36 percent). The click-and-mortar retailer Tokmanni ranked second, with 25 percent of consumers buying apparel or footwear from the retailer’s stores or website during 2021.
Most popular apparel and footwear retailers among shoppers in Finland in 2021
The survey respondents lived in mainland Finland, excluding Åland and other sea islands. The survey listed 120 retailers, respondents could add shops not found on the survey form. The survey asked for the consumer habits and retailers used from June 2020 to May 2021.
The source adds the following information: "Kaupat tai verkkokaupat, joissa % asiakkaista tehnyt vuoden aikana vaate-tai jalkineostoksia" (“Stores or online shops during the last year where % of customers purchased clothing or footwear”)
* In-store retailers only
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Finnish Commerce Federation. (October 12, 2021). Most popular apparel and footwear retailers among shoppers in Finland in 2021 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1317128/most-popular-apparel-and-footwear-retailers-finland/
Finnish Commerce Federation. "Most popular apparel and footwear retailers among shoppers in Finland in 2021." Chart. October 12, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1317128/most-popular-apparel-and-footwear-retailers-finland/
Finnish Commerce Federation. (2021). Most popular apparel and footwear retailers among shoppers in Finland in 2021. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1317128/most-popular-apparel-and-footwear-retailers-finland/
Finnish Commerce Federation. "Most Popular Apparel and Footwear Retailers among Shoppers in Finland in 2021." Statista, Statista Inc., 12 Oct 2021, https://www.statista.com/statistics/1317128/most-popular-apparel-and-footwear-retailers-finland/
Finnish Commerce Federation, Most popular apparel and footwear retailers among shoppers in Finland in 2021 Statista, https://www.statista.com/statistics/1317128/most-popular-apparel-and-footwear-retailers-finland/ (last visited January 06, 2025)
Most popular apparel and footwear retailers among shoppers in Finland in 2021 [Graph], Finnish Commerce Federation, October 12, 2021. [Online]. Available: https://www.statista.com/statistics/1317128/most-popular-apparel-and-footwear-retailers-finland/
